Wixon Innovates

Southern Italian

September 21, 2023

Taking a regional focus on a more familiar global cuisine, such as Italian, can give people a sense of adventure while at the same time providing authenticity.

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Wixon Innovates

Middle Eastern

April 20, 2023

Inherently nutritious, Middle Eastern cuisine is exotic yet approachable.

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Wixon Innovates

Caribbean Fusion

September 21, 2022

As horizons shrunk for consumers in recent years, a yearning for exotic flavors grew. The varied flavors & global heritage of Caribbean cuisine appeals to consumers.

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Wixon Innovates

Next Level Favorites

April 12, 2022

Though consumers seek comfort in the familiar, they're also searching for some novelty. Offering traditional products with a twist appeal to this desire for newness.

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Wixon Innovates

Japanese Flavors

October 5, 2021

As Americans become more familiar with and embrace Japanese flavors, it opens an opportunity to innovate with them beyond their customary categories.

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Wixon Innovates

Mexican Comfort

April 21, 2021

Consumers preferences for comfort food are shifting to include new cuisine types.

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Wixon Innovates

Immunity Flavors

September 9, 2020

This time of uncertainty is shining a spotlight on lifestyle measures that can help individuals remain healthy.

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Wixon Innovates

Indian Street Food

March 1, 2020

Rising interest in authenticity of ethnic cuisines has brought Indian street food to American menus and store shelves.

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Wixon Innovates


October 30, 2019

Mushrooms are widely known for their earthy and umami-rich flavor, but are fast-growing in popularity for their associated health benefits and meat-like texture.

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Wixon Innovates

Filipino Cuisine

March 6, 2019

Considered the “melting pot of Asia,” the Philippines are home to a flavorful cuisine that is influencing today's innovative flavors.

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