Industry Trends + Flavor Inspiration
Chef's Corner
September 29, 2025
The marionberry is more than just another berry, it’s a story in every bite.
Hot Topics
September 24, 2025
Storytelling is a proven strategy that creates emotional resonance, builds brand loyalty and drives consumer connection—helping brands stand out in a crowded market.
Wixon Innovates
September 17, 2025
Favorite foods and cherished recipes have stories that connect and bring people together in meaningful ways.
Bench Notes
July 22, 2025
Few ingredients are as universally loved—or as technically useful—as cocoa, but the market outlook for cocoa remains uncertain.
February 21, 2025
Adding fermented elements to your repertoire can unlock an entirely new world of flavors, textures, and possibilities.
February 3, 2025
What flavor trends can we expect to see as this year unfolds? Here are three trends we see influencing product innovation in the months ahead.
January 28, 2025
What trends will shape food and beverage innovation in 2025?
October 10, 2024
The French mother sauces represent the essence of French cuisine, embodying its richness, complexity, and sophistication.
October 3, 2024
France boasts a deep and vibrant food culture that has extended far beyond its borders, influencing culinary traditions worldwide.
September 27, 2024
New adaptations of classic French dishes, sauces, and flavors appeal to consumers who want something different, yet with some comforting familiarity.
September 18, 2024
France has a long and rich food culture – one that has spread well beyond its borders into the far reaches of the globe.
March 7, 2024
Wood selection plays a vital role in determining the finished flavor profile when smoking meats or other foods.