Chef's Corner

Marionberry: A Love Letter to the Pacific Northwest’s Crown Jewel

September 29, 2025

The marionberry is more than just another berry, it’s a story in every bite.

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Hot Topics

Tastes That Tell Stories

September 24, 2025

Storytelling is a proven strategy that creates emotional resonance, builds brand loyalty and drives consumer connection—helping brands stand out in a crowded market.

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Wixon Innovates

Storied Flavors

September 17, 2025

Favorite foods and cherished recipes have stories that connect and bring people together in meaningful ways.

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Bench Notes

Rethinking Cocoa: Formulation Strategies in a Volatile Market

July 22, 2025

Few ingredients are as universally loved—or as technically useful—as cocoa, but the market outlook for cocoa remains uncertain.

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Chef's Corner

Fermentation, A Flavor Phenom

February 21, 2025

Adding fermented elements to your repertoire can unlock an entirely new world of flavors, textures, and possibilities.

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2025 Flavor Forecast

February 3, 2025

What flavor trends can we expect to see as this year unfolds? Here are three trends we see influencing product innovation in the months ahead.

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Hot Topics

2025 Macro Flavor Trends

January 28, 2025

What trends will shape food and beverage innovation in 2025?

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Chef's Corner

French Gastronomy – Part 2 – The Motherlode

October 10, 2024

The French mother sauces represent the essence of French cuisine, embodying its richness, complexity, and sophistication.

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Chef's Corner

French Gastronomy – Part 1 – The OG Influencers

October 3, 2024

France boasts a deep and vibrant food culture that has extended far beyond its borders, influencing culinary traditions worldwide.

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Hot Topics

A Modern French Resurgence

September 27, 2024

New adaptations of classic French dishes, sauces, and flavors appeal to consumers who want something different, yet with some comforting familiarity.

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Wixon Innovates

French Foundations

September 18, 2024

France has a long and rich food culture – one that has spread well beyond its borders into the far reaches of the globe.

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Chef's Corner

Understanding Nuances of Smoke Flavors

March 7, 2024

Wood selection plays a vital role in determining the finished flavor profile when smoking meats or other foods.

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