Wixon Innovates

Wixon Flavor Spotlight: Manzano Chili Pepper

July 10, 2026

Wixon explores manzano chili pepper as a trend-forward flavor as part of the Fiery Frontiers trend identified for 2026.

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Wixon Innovates

Wixon Flavor Spotlight: Black Mint

July 8, 2026

Wixon explores black mint as a trend-forward flavor as part of the Nature's Pantry trend identified for 2026.

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Chef's Corner

Pushing Spicy Flavor Boundaries

July 8, 2026

Heat is no longer just about intensity. It has become a vehicle for flavor, exploration, and discovery.

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Wixon Innovates

Wixon Flavor Spotlight: Charred Pineapple

June 25, 2026

Wixon explores charred pineapple as a trend-forward flavor as part of the Culinary Flair trend identified for 2026.

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Chef's Corner

Infusing Familiar Flavors with Culinary Cues

June 25, 2026

Consumers are increasingly seeking experiences that feel familiar enough to trust, yet distinctive enough to create a sense of excitement.

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Wixon Innovates

Wixon Flavor Spotlight: Tart Cherry

May 13, 2026

Wixon explores tart cherry as a trend-forward flavor as part of the Nature's Pantry and Culinary Flair trends identified for 2026.

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Wixon Innovates

Wixon Flavor Spotlight: Juniper

March 19, 2026

Wixon explores juniper as a trend-forward flavor as part of the Nature's Pantry trend identified for 2026.

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Hot Topics

2026 Flavor Forecast

January 26, 2026

What flavor trends can we expect to see as this year unfolds? Here are three trends we see influencing product innovation in the months ahead.

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Hot Topics

2026 Macro Flavor Trends

January 23, 2026

What trends will shape food and beverage innovation in 2026?

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Chef's Corner

Marionberry: A Love Letter to the Pacific Northwest’s Crown Jewel

September 29, 2025

The marionberry is more than just another berry, it’s a story in every bite.

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Hot Topics

Tastes That Tell Stories

September 24, 2025

Storytelling is a proven strategy that creates emotional resonance, builds brand loyalty and drives consumer connection—helping brands stand out in a crowded market.

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Wixon Innovates

Storied Flavors

September 17, 2025

Favorite foods and cherished recipes have stories that connect and bring people together in meaningful ways.

Discover Storied Flavors