Discover your next breakthrough flavor.

Delivering On-Brand Insights

Capture the momentum of an upcoming flavor trend, or reinvent an old classic with the help of Wixon’s marketing team. Our market research experts provide data-driven insights and innovation support across all food and beverage applications.

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Marketing Support Where You Need It

In-Depth Market Research

Our market researchers access several sources of industry-leading market intelligence to validate insights important to your brand.

Gap Analysis

We assess the needs of each customer by reviewing current and past development, conducting a competitive analysis and looking at industry trends to identify white space opportunities.

Trend Identification

By utilizing a wide-range of resources, our team identifies trends and educates our R+D team and customers on "what's hot" across categories.


Whether it's a product line extension, new venture, LTO or flavor profile naming, we excel at identifying targeted and creative solutions to new innovation.

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Research + Development Innovation

The marketing team works closely with Wixon’s highly trained food scientists and flavor chemists to develop top-notch innovation. We approach crafting custom flavor systems with the skill and expertise required for each application. Our scientists are equipped with the resources and experience to create tailored innovative products.

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