Posted: June 27, 2024


Patrick McDonough


Wixon R&D Tech Center Undergoes Multimillion-Dollar Makeover

Transforming Space into Collaborative Customer Activation Center 

FRANCIS, Wis. (June 27, 2024) – This week Wixon, a trusted manufacturer of dry and liquid custom taste solutions, proudly announced the completion of a six-month-long, $1.836 million renovation to its R&D Technical Center. “This project is a strategic investment in our future and, more importantly, in the success of our customers,” said Peter Gottsacker, president, Wixon Inc. “The goal of this renovation was to transition the facility from a technical center to a welcoming customer activation center where we can support our growing customer base and meet customer speed-to-market needs.”

The 6,981-square-foot facility is dedicated to innovation, featuring improved facilities for customer work sessions, enhancing customer engagement and adding value. Redesigned ergonomic workstations with individual environmental air handling modules were optimized for process flow and to further support collaboration in application innovation. Other additions include two advanced sample spray dryer units, which build on the company’s strategic directive to offer custom flavor solutions focused on quality and faster sample turnarounds.

“We are thrilled to debut the transformation of our Technical Center,” explained Denise Baldeh, director of R&D at Wixon. “This renovation not only elevates our technical capabilities but also creates an inviting environment for our customers and employees. The upgraded facility underscores our dedication to pushing the boundaries of innovation and delivering exceptional value to our customers.”

The expansion of the R&D Technical Center resulted in the creation of 36 new jobs within the company’s Operations and Technical groups. “With the new staff, we will be able to offer enhanced value-added custom flavor systems, plus improved segregation and GMP protocols, ensuring market-ready samples and supporting quick market entry for customers,” said Gottsacker. “Over the past few years, Wixon has experienced remarkable growth, driven by our unwavering commitment to excellence and our passion for pushing the boundaries of what is possible.”


About Wixon Inc.

As a trusted manufacturer of dry and liquid custom taste solutions since 1907, Wixon provides seasoning blends, flavors, and flavor technologies to food, beverage, and nutritional companies across all retail and foodservice channels. Wixon also offers consumer packaging options for companies seeking turnkey solutions for dry mix food, beverage, and nutrition products. Combining creative taste capabilities and solutions with a passion for service, Wixon drives innovation and differentiation for its customers. Located in St. Francis, Wis., Wixon is certified FSSC 22000, a Food Safety System certification fully recognized by the Global Food Safety Initiative (GFSI). Visit for information on products and capabilities.

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