Posted: July 10, 2026
MEDIA CONTACT:
Ellen Grall
NEWS RELEASE
WIXON DEBUTS TREND-INSPIRED FLAVORS
FRANCIS, Wis. (July 13, 2026) – Wixon is launching three new flavors at the annual IFT FIRST Meeting & Expo in Chicago today. Attendees will be invited to taste the Black Mint, Charred Pineapple, and Manzano Pepper flavors in a creative menu of applications in booth S4607. Each flavor is based on a macro trend currently influencing food and beverage innovation. “The Black Mint aligns with the growing desire from people for naturalness and the potential benefits of functional flavors,” explains Rachael Jarzembowski, Wixon Marketing Manager. “While the Charred Pineapple is a complex, layered flavor with a culinary appeal that signals quality, craftsmanship, and authenticity. It’s familiar yet elevated. Finally, there’s the Manzano Pepper, a globally-inspired flavor that’s true to its South American origins with a fiery, fruity profile that delivers flavorful heat.”
According to Datassential, all three featured flavors were “loved or liked” by more than 40% of consumers who have tried them. Executive Chef and Culinary Manager, Ryan Kukuruzovic, describes the new flavors as bold, balanced, and bright. “They reflect increasing consumer interest in novel taste experiences,” he says. “People like exploring different cuisines and uncovering new flavors, yet they still want a hint of familiarity. The new flavors are both exciting and approachable.”
Tasting notes for each follow:
Black Mint – aromatic and herbaceous, it’s a distinctive flavor that combines basil-like earthiness, bright citrus, peppery notes with subtle anise and a hint of spearmint freshness. It enhances savory dishes, drinks, sauces, and meats.
Charred Pineapple – juicy tropical flavor balanced by rich caramelized sweetness and lightly smoky, char notes with a hint of citrusy brightness. Its umami-like depth creates a versatile flavor that elevates sauces, salads, proteins, beverages, desserts and more.
Manzano Pepper – bright and crisp reminiscent of a spicy apple. Vibrant citrus notes and fruity sweetness balanced by a bold, refreshing heat. Its fruity sweetness and moderate heat make it ideal for any application that requires a touch of piquancy.
Snacks and beverages featuring the Black Mint, Charred Pineapple and Manzano Pepper flavors are available in a rotating daily menu in booth S4607. For more information on Wixon’s 2026 macro trends upon which the new flavors are based, please visit https://www.wixon.com/hot-topics/2026-flavor-forecast/
About Wixon Inc.
As a trusted manufacturer of dry and liquid custom taste solutions since 1907, Wixon provides seasoning blends, flavors, and flavor technologies to food, beverage, and nutritional companies across all retail and foodservice channels. Wixon also offers consumer packaging options for companies seeking turnkey solutions for dry mix food, beverage, and nutrition products. Combining creative taste capabilities and solutions with a passion for service, Wixon drives innovation and differentiation for its customers. Located in St. Francis, Wis., Wixon is certified FSSC 22000, a Food Safety System certification fully recognized by the Global Food Safety Initiative (GFSI). Visit www.wixon.com for information on products and capabilities.
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