Posted: February 26, 2026
MEDIA CONTACT:
Ellen Grall
NEWS RELEASE
WIXON APPOINTS CHIEF COMMERCIAL OFFICER
FRANCIS, Wis. (Feb. 26, 2026) – Today Wixon announced the appointment of Jason Williams as Chief Commercial Officer (CCO) of the company. Williams will report to President Peter Gottsacker and serve as a member of the executive leadership team. In this role, Williams will lead Wixon’s industrial and protein sales teams, oversee project management, and direct the company’s marketing strategy to support continued growth and strengthen customer partnerships.
“Jason’s leadership, industry expertise, and customer-focused mindset make him a strong addition to our executive team,” said Gottsacker. “His ability to connect strategy with execution will strengthen our commercial operations and accelerate our growth initiatives.”
Williams brings more than 25 years of ingredient industry experience to Wixon, while achieving progressive career advancements and a proven track record in commercial leadership, strategic sales development, and cross-functional collaboration. Throughout his career, he has successfully aligned sales and marketing strategies with operational execution to deliver measurable results and long-term customer value.
As Chief Commercial Officer, Williams will focus on expanding Wixon’s industrial and protein business segments, while enhancing project management processes, and reinforcing the company’s brand and market presence through integrated marketing initiatives. Taking a customer-centric focus, he will work closely with teams across the organization to ensure seamless collaboration from concept through commercialization.
“I’m excited to join Wixon and work alongside such a talented team,” said Williams. “Wixon’s commitment to innovation, quality, and customer partnerships is impressive. I look forward to helping drive continued success and delivering exceptional value to our customers.”
PHOTO CREDIT: Wixon Inc.
About Wixon Inc.
As a trusted manufacturer of dry and liquid custom taste solutions since 1907, Wixon provides seasoning blends, flavors, and flavor technologies to food, beverage, and nutritional companies across all retail and foodservice channels. Wixon also offers consumer packaging options for companies seeking turnkey solutions for dry mix food, beverage, and nutrition products. Combining creative taste capabilities and solutions with a passion for service, Wixon drives innovation and differentiation for its customers. Located in St. Francis, Wis., Wixon is certified FSSC 22000, a Food Safety System certification fully recognized by the Global Food Safety Initiative (GFSI). Visit www.wixon.com for information on products and capabilities.
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