Wixon Innovates: Middle Eastern

Inherently nutritious, Middle Eastern cuisine is exotic yet approachable. It offers people a flavor adventure, while at the same time satisfying their desire to eat more healthfully. With so much diversity, Middle Eastern cuisine offers brands a wealth of opportunity to create exciting new flavor profiles that fit consumer desires for healthy, flavor forward foods. 


Research-driven trend identification unites imagination and science in Wixon innovation. Our constant state of creation leads to value-driven custom taste solutions for food and beverage.

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