Flavor Technology » Wix-Fresh™

Unlock Your Protein's Potential

Finding the right balance between exceptional taste and consumer-driven trends is something we excel at. With our Wix-Fresh™ flavor technology, we can enhance meats, seafood, poultry, and alternative meat proteins to elevate freshness, flavor and nutrition. There are numerous ways to apply our expertise and technology, let us find one that works for your brand.

Innovate with Us

Wix-Fresh™ Taste Technology

We collaborate with your brand to find the perfect custom solution.

Improve Flavor

Wix-Fresh™ technology can improve natural flavor, remove off-notes and add savory taste.

Enhance Freshness

Maintain natural color and enhance freshness and moisture retention with Wix-Fresh™ technology.

Optimize Value

Optimize your protein source through increased product yield and quality continuity.

ANTIOXIDANT: Wix-Fresh™ Max
Max Fresh Burger Patties

Wix-Fresh™ Max

Naturally Enhance Shelf-Life + Stabilize Natural Flavor and Color

Function

  • Extends shelf-life of fresh, fresh-frozen, precooked, and further processed meats.
  • Stabilizes color, delays discoloration and fading.
  • Reduces off-flavor, inhibits warmed-over flavors often attributed to precooked, frozen meats, while enhancing inherent savory profiles.
  • Stabilizes flavor system, while providing a natural antioxidant.
  • Cost-effective low usage levels.

Product Specifications

  • Applications:
  • Fresh, Frozen, or Pre-cooked
    • Further processed meats
    • Plant-based alternatives
    • Breading + batter systems
  • Usage: 0.15 – 0.25% in finished product
  • Label: Clean label plant-based extractives plus a custom carrier.

FLAVOR MODIFIER: Wix-Fresh™ Mimic
Mimic

Wix-Fresh™ Mimic

Increase Savory Notes + Reduce Off-Notes Associated with Listeria Inhibitors

Function

  • Reduces off-notes associated with lactates, diacetates, and buffered vinegar. 
  • Masks the off-notes found in potassium and other salt substitutes. 
  • Potentiates overall savory notes. 

Product Specifications

  • Applications:
  • Fresh, Frozen, or Pre-cooked
    • Further processed meat, poultry, and seafood
  • Usage: 0.1 – 0.5% in finished product
  • Label: Clean natural flavor with a carrier customized to meet label requirements.

FLAVOR MODIFIER + ANTIOXIDANT: Wix-Fresh™ MimicMax
Mimic

Wix-Fresh™ MimicMax

Reduce Off-Notes Associated with Listeria Inhibitors + Naturally Enhance Shelf-Life

Function

  • Reduces off-notes associated with lactates, diacetates, and buffered vinegar.
  • Masks the off-notes found in potassium and other salt substitutes.
  • Potentiates overall savory notes.
  • PLUS MAX

Product Specifications

  • Applications:
  • Fresh, Frozen, or Pre-cooked
    • Further processed meat, poultry, and seafood
  • Usage: 0.15 – 0.3% in finished product
  • Label: Clean natural flavor with a carrier customized to meet label requirements.

FLAVOR MODIFIER: Wix-Fresh™ Miner
Miner

Wix-Fresh™ Miner

Reduces off-notes often associated with poultry and imported meats

Function

  • Masks off-notes while promoting inherent savory flavors. 
  • Masks iron, liver, and metallic off-notes commonly associated with imported and some domestic cuts of meat and poultry. 
  • Reduces green, grassy notes in fresh whole muscle and ground beef. 
  • Reduces “feathery” notes often associated with poultry. 
  • Reduces off-notes in plant-based protein systems. 

Product Specifications

  • Applications:
  • Fresh, Frozen, or Pre-cooked
    • Further processed meat
    • Plant-based alternatives
    • Poultry
    • Seafood
  • Usage: 0.1 – 0.3% in finished product
  • Label: Clean natural flavor with a carrier customized to meet label requirements.

FLAVOR MODIFIER + ANTIOXIDANT: Wix-Fresh™ MinerMax
Miner

Wix-Fresh™ MinerMax

Accentuate Desired Savory Notes + Naturally Enhance Shelf-Life

Function

  • Masks off-notes while promoting inherent savory flavors.
  • Masks iron, liver, and metallic off-notes commonly associated with imported and some domestic cuts of meat and poultry.
  • Reduces green, grassy notes in fresh whole muscle and ground beef.
  • Reduces “feathery” notes often associated with poultry.
  • Reduces off-notes in plant-based protein systems.
  • PLUS MAX

Product Specifications

  • Applications:
  • Fresh, Frozen, or Pre-cooked
    • Further processed meat
    • Plant-based alternatives
    • Poultry
    • Seafood
  • Usage: 0.15 – 0.35% in finished product
  • Label: Clean natural flavor with a carrier customized to meet label requirements.

FLAVOR POTENTIATOR: Wix-Fresh™ Umami
Umami

Wix-Fresh™ Umami

Natural Flavor Enhancement with No MSG

Function

  • Rounds and potentiates savory flavors of further process meats, marinades, sauces, gravies and more. 
  • Provides synergy as part of a complete meal system. 
  • Natural flavor with no MSG. 

Product Specifications

  • Applications:
  • Fresh, Frozen, or Pre-cooked
    • Further processed meat
    • Plant-based alternatives
    • Incorporated into rubs, marinades, sauces, injection systems, + seasoning
  • Usage: 0.15 – 0.3% in finished product
  • Label: Clean natural flavor with a carrier customized to meet label requirements.

FLAVOR POTENTIATOR + ANTIOXIDANT: Wix-Fresh™ UmamiMax
Umami

Wix-Fresh™ Umami Max

Natural Flavor Enhancement + Naturally Extend Shelf-Life

Function

  • Rounds and potentiates savory flavors of further process meats, marinades, sauces, gravies and more.
  • Provides synergy as part of a complete meal system.
  • Natural flavor with no MSG.
  • PLUS MAX

Product Specifications

  • Applications:
  • Fresh, Frozen, or Pre-cooked
    • Further processed meat
    • Plant-based alternatives
    • Incorporated into rubs, marinades, sauces, injection systems, + seasoning
  • Usage: 0.15 – 0.3% in finished product
  • Label: Clean natural flavor with a carrier customized to meet label requirements.

WATER-BINDER + ANTIOXIDANT: Wix-Fresh™ OatMax
OatMax Meatloaf Ground Beef

Wix-Fresh™ OatMax

Water-Binding + Naturally Enhance Shelf-Life

Function

  • Promotes moisture retention. 
  • Antioxidant that inhibits oxidation and extends shelf-life. 
  • No off-notes or visual distractions. 
  • Enhances overall savory notes while reducing warmed over flavor. 
  • Even distribution throughout meat formulations. 
  • PLUS MAX

Product Specifications

  • Applications:
  • Fresh, Frozen, or Pre-cooked
    • Further processed meat + poultry
  • Usage: Up to 1.75% in finished product and can increase moisture retention up to 17%
  • Label: Isolated Oat Product, Natural Flavor

SALT SUBSTITUTE: Wix-Fresh™ RSS
Reduced Sodium Salt Replacement Salt Replacer

Wix-Fresh™ RSS

Replace Salt + Reduce Sodium

Function

  • Reduce sodium up to 50%. 
  • Positively impacts flavor naturally without compromising functionality. 
  • Cost-effective compared to competitive alternatives. 

Product Specifications

  • Applications:
  • Fresh, Frozen, or Pre-cooked
    • Further processed meat
    • Plant-based alternatives
    • Poultry
    • Seafood
    • Incorporated into rubs, marinades, sauces, injection systems, + seasoning
  • Usage: 1:1 replacement of up to 50% of salt
  • Label: Potassium Salt, Natural Flavor

Customize Your Protein Solution

Let us know how we can help with your next protein innovation.

Pilot Plant Innovation

Your meat protein flavor system can be tested in true manufactured form in our pilot plant. This allows you to streamline your process and taste samples that best represent your finished product.

Build Better Taste

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Meat Flavor Systems that Deliver

When you work with Wixon, you are getting over a century of experience in meat protein flavor delivery systems. We customize each solution to maximize your products flavor potential.

Explore Meat + Poultry + Seafood

Exceptional Taste in Alternative Plant-Based Proteins

When you need expertise in determining the proper taste, texture and nutrition of your alternative protein - turn to Wixon. We specialize in delivering superior flavor systems in alternative meat formats.

Explore Alternative Proteins

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