Better Taste, Better Label

Meeting consumer desires for naturally-sourced ingredients and increased nutrition can pose challenging hurdles for delivering spectacular taste. We know your product is unique, and there is no “one-size-fits-all” solution in food development. That is why Wixon Mag-nifique™ technology is designed to target your specific development challenge without compromising your product goals.

Create Better Taste

Mag-nifique™ Taste Technology

We work with you to create the custom taste solution that fits your product goals.

Improve Taste

From masking bitterness and off-notes, to enhancing savory notes without MSG, Wixon's Mag-nifique™ taste technology is designed to target your taste needs.

Increase Nutrition

Mag-nifique™ technology can allow you to reduce salt and sugar or add protein, minerals and vitamins without compromising taste or function.

Clean Label

Our Mag-nifique™ technologies are all Non-GMO and formulated with botanical extracts to adhere to your clean label standards.

SWEET MODIFIER: Mag-nifique™ Sweet-Lift

Mag-nifique™ Sweet-Lift

Reduce Added Sugars with Natural Flavor

Function

  • Reduce up to 40% of added sugar in your product
  • Maintain your full sugar level of sweetness

Product Specifications

  • Liquid or Dry
  • Labels: Natural Flavor
  • Usage: 0.05 – 0.2%

SWEET MODIFIER: Mag-nifique™ Sweet-Away

Mag-nifique™ Sweet-Away

Reduce Sweet Perception and Off-Notes

Function

  • Reduce sweet perception in applications with high sugar content
  • Reduce off-notes in high intensity sweeteners (ex: stevia)

Product Specifications

  • Liquid or Dry
  • Labels: Natural Flavor
  • Usage: 0.05 – 0.2%

SWEET SUBSTITUTE: Mag-nifique™ Sweet Advantage

Mag-nifique™ Sweet Advantage

Significantly Reduce Added Sugars, Maintain Sweet Taste

Function

  • Reduce up to 80% of added sugar in your product
  • Maintain your full sugar level of sweetness

Product Specifications

  • Liquid or Dry
  • Monk Fruit or Stevia Base
  • Labels: Monk Fruit, Natural Flavor, or Stevia, Natural Flavor
  • Usage: Application Dependent

SAVORY MODIFIER: Mag-nifique™ Umami

Mag-nifique™ Umami

Enhance Savory Notes without MSG

Function

  • Add Savory Taste

Product Specifications

  • Liquid or Dry
  • Labels: Natural Flavor
  • Usage: 0.5 – 0.7%

SAVORY MODIFIER: Mag-nifique™ Mimic

Mag-nifique™ Mimic

Reduce Metallic Off-Notes of Potassium Chloride

Function

  • Reduce Metallic Off-Notes

Product Specifications

  • Liquid or Dry
  • Labels: Natural Flavor
  • Usage: 0.1 – 0.3%

SAVORY SUBSTITUTE: Mag-nifique™ KCLean Salt™

Mag-nifique™ KCLean Salt™

Reduce Sodium with a Salt-Like Substitute

Function

  • Reduce up to 50% of Salt
  • Reduce Sodium by up to 25%

Product Specifications

  • Dry
  • Labels: Natural Flavor, Potassium Chloride
  • Usage: Replace up to 50% of salt in a 1:1 ratio with KClean Salt™

FUNCTIONAL MODIFIER: Mag-nifique™ Pro-No

Mag-nifique™ Pro-No

Improve Mouthfeel and Taste of Added Protein

Function

  • Improve Mouthfeel
  • Mask Unwanted Taste
  • Works with All Proteins

Product Specifications

  • Liquid or Dry
  • Labels: Natural Flavor
  • Usage: 0.05 – 0.3%

FUNCTIONAL MODIFIER: Mag-nifique™ Miner

Mag-nifique™ Miner

Mask Mineral Taste

Function

  • Mask Metallic Taste from Added Minerals
  • Improve Taste

Product Specifications

  • Liquid or Dry
  • Labels: Natural Flavor
  • Usage: 0.1 – 0.3%

We're Here to Help with Your Taste Challenges

Get started on a customized solution today.