Custom Taste Solutions Partner

Creating Better Taste

Our proprietary taste technologies provide clean label solutions to your biggest taste and nutrition challenges. We specialize in providing custom solutions to mask off-notes, enhance flavors or increase nutrition and functionality.

Wixon Flavor Technology

What We Flavor

Our flavor systems are exclusively designed for your application needs. We deliver expertise across the broad spectrum of all food and beverage categories. Learn about our custom taste solutions in the categories below.

Meat Alternatives




Recreational Products


2023 Flavor Forecast

March 14, 2023

What flavor trends can we expect to see as this year unfolds? Here are three trends we see influencing product innovation in the months ahead.

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Middle Eastern Cuisine

With so much diversity, Middle Eastern cuisine offers brands the opportunity to create exciting new flavor profiles that provide consumers a sense of adventure.

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A Few of My Favorite Middle Eastern Flavors

Middle Eastern cuisine is notable for its copious use of aromatic flavoring ingredients.

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Chef's Corner


October 4, 2023

Throughout Southern Italy, there’s a wealth of flavorful ingredients, delectable dishes and closely guarded culinary traditions.

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Hot Topics

Southern Italian Cuisine

September 25, 2023

Humble, rich, delicious. When examining Southern Italian cuisine, you can see how a single, flavorful ingredient can really impact a dish, making it crave-worthy.

Wixon Innovates

Southern Italian

September 21, 2023

Taking a regional focus on a more familiar global cuisine, such as Italian, can give people a sense of adventure while at the same time providing authenticity.