Custom Taste Solutions Partner

Blending Innovation with a Passion for Service since 1907

Creating Custom Seasoning + Flavor Systems

Wixon is at the forefront of innovation in providing custom taste solutions for the food and beverage industry. For more than a century, we’ve partnered with food and beverage manufacturers and foodservice companies to create leading edge custom flavor systems and finished consumer product formulations.

About Wixon

Custom Taste Starts Here

Wixon Innovation

When you work with Wixon, you get a truly custom experience. We use a range of our flavors, seasonings and proprietary technology that all aim at delivering exceptional on-trend taste experiences. We keep your customer needs top-of-mind in the development process by providing expertise where you need it:

  • Global market knowledge of trending flavors and ingredients across foodservice and retail
  • Development skills in emerging ingredients and nutritional product trends
  • Label restriction specialization, including: Organic, Non-GMO, Project Verified, Gluten-Free, Kosher and more
Let's Get Started

Creating Better Taste

Our proprietary taste technologies provide clean label solutions to your biggest taste and nutrition challenges. We specialize in providing custom solutions to mask off-notes, enhance flavors or increase nutrition and functionality.

Wixon Flavor Technology

What We Flavor

Our flavor systems are exclusively designed for your application needs. We deliver expertise across the broad spectrum of all food and beverage categories. Learn about our custom taste solutions in the categories below.

Meat Alternatives




Recreational Products


A Chef’s Perspective: Adapting to Consumer Changes Amid COVID-19

May 1, 2020

Wixon's Corporate Chef Ryan Kukuruzovic discusses the current landscape of our industry and how COVID-19 is affecting all of us.

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What's New

SupplySide West 2020 | Oct 27-30 in Las Vegas, NV

Las Vegas, NV | Oct 29-30 | 7am-5pm

Wixon will be demonstrating new flavor development and technology at booth #1545.

Event Details

COVID-19 Update: Wixon Strong

These are trying times for everyone. Here at Wixon, we feel this acutely; and our first priority is the health and safety of our people.

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Hot Topics

Immunity + Comfort Food Flavors

July 10, 2020

Explore immunity and comfort food trends and download flavor inspiration for your next innovation.

Discover Flavor Inspiration