Your
Custom Taste Solutions Partner
Wixon Custom Taste 

Research + Development

Your product deserves the application expertise and creativity our R+D team employs with each unique project

R+D Innovation

Culinary Inspiration

Unlocking authentic taste is delivered with the culinary gold-standard support of our onsite corporate chef and commercial-grade culinary kitchen.

Culinary Services

Market + Trend Insights

Revealing consumer motivation and behavior behind a trend can release the market potential for your next breakthrough product.

Marketing Services

Custom Packaging

We provide a wide range of industrial bulk dry and liquid packaging options, along with rigid and flexible packaging for foodservice and consumer packaged goods.

Packaging Services

Global Sourcing

The integrity of your product is secured through the longevity of our trusted supplier relationships and our team’s careful vetting process for new partners.

Sourcing Services

Quality Assurance

Your product quality is Wixon’s top priority from ingredient sourcing to product development and manufacturing.

Quality Services

Creating Better Taste

Our proprietary taste technologies provide clean label solutions to your biggest taste and nutrition challenges. We specialize in providing custom solutions to mask off-notes, enhance flavors or increase nutrition and functionality.

Wixon Flavor Technology

Mag-nifique™

Solve taste challenges in your product development with natural modification solutions with Wixon's Mag-nifique™.

Explore Mag-nifique™

Wix-Fresh™

Unleash your protein potential with our Wix-Fresh™ flavor technology.

Explore Wix-Fresh™

What We Flavor

Our flavor systems are exclusively designed for your application needs. We deliver expertise across the broad spectrum of all food and beverage categories. Learn about our custom taste solutions in the categories below.

View All Applications

Meat + Poultry + Seafood

Snacks

Sauces + Dips + Dressings

Meals + Sides

Nutritional Products

Dairy
View All Applications

Meat Alternatives

Beverages

Bakery

Confectionery

Recreational Products

Foodservice
Chef's Corner

Exploring Japanese Miso

October 25, 2021

Rich in proteins, vitamins, and minerals, miso is a prominent ingredient in traditional and modern Japanese cuisine and is gaining global interest.

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Chef's Corner

Regional Molé Inspires Innovation

Oaxaca is known for its distinct regional Mexican food, and is home to seven flavorful molés.

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Bench Notes

Trend Watch 2021

Wixon’s R+D and innovation team share insights into the flavor trends they’re watching.

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Trending

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Chef's Corner

Japanese Crunchy Garlic Chili Crisp

November 24, 2021

Rich in proteins, vitamins, and minerals, miso is a prominent ingredient in traditional and modern Japanese cuisine and is gaining global interest.

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Chef's Corner

Exploring Japanese Miso

October 25, 2021

Rich in proteins, vitamins, and minerals, miso is a prominent ingredient in traditional and modern Japanese cuisine and is gaining global interest.

Wixon Innovates

Japanese Flavors

October 5, 2021

As Americans become more familiar with and embrace Japanese flavors, it opens an opportunity to innovate with them beyond their customary categories.