Your
Custom Taste Solutions Partner
Wixon Custom Taste 

Research + Development

Your product deserves the application expertise and creativity our R+D team employs with each unique project

R+D Innovation

Culinary Inspiration

Unlocking authentic taste is delivered with the culinary gold-standard support of our onsite corporate chef and commercial-grade culinary kitchen.

Culinary Services

Market + Trend Insights

Revealing consumer motivation and behavior behind a trend can release the market potential for your next breakthrough product.

Marketing Services

Custom Packaging

We provide a wide range of industrial bulk dry and liquid packaging options, along with rigid and flexible packaging for foodservice and consumer packaged goods.

Packaging Services

Global Sourcing

The integrity of your product is secured through the longevity of our trusted supplier relationships and our team’s careful vetting process for new partners.

Sourcing Services

Quality Assurance

Your product quality is Wixon’s top priority from ingredient sourcing to product development and manufacturing.

Quality Services

Creating Better Taste

Our proprietary taste technologies provide clean label solutions to your biggest taste and nutrition challenges. We specialize in providing custom solutions to mask off-notes, enhance flavors or increase nutrition and functionality.

Wixon Flavor Technology

Mag-nifique™

Solve taste challenges in your product development with natural modification solutions with Wixon's Mag-nifique™.

Explore Mag-nifique™

Wix-Fresh™

Unleash your protein potential with our Wix-Fresh™ flavor technology.

Explore Wix-Fresh™

What We Flavor

Our flavor systems are exclusively designed for your application needs. We deliver expertise across the broad spectrum of all food and beverage categories. Learn about our custom taste solutions in the categories below.

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Meat + Poultry + Seafood

Snacks

Sauces + Dips + Dressings

Meals + Sides

Nutritional Products

Dairy
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Meat Alternatives

Beverages

Bakery

Confectionery

Recreational Products

Foodservice
Chef's Corner

Flavor Adventure!

September 15, 2020

Wixon's Corporate Chef explores the strategy behind targeting the adventurous consumer.

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Chef's Corner

Why Cuisine Brings Security and Comfort

Wixon's Corporate Chef Ryan Kukuruzovic explores the comfort food category and innovation opportunities for food and beverage.

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Bench Notes

The Market for Mimicking Meat Post-COVID

Innovative flavor development will continue to rise as meat alternatives gain in popularity and likeness to meat protein.

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Trending

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Wixon Innovates

Japanese Flavors

October 5, 2021

As Americans become more familiar with and embrace Japanese flavors, it opens an opportunity to innovate with them beyond their customary categories.

Discover Japanese Flavors