Custom Taste Solutions Partner

Blending Innovation with a Passion for Service since 1907

Creating Custom Seasoning + Flavor Systems

Wixon is at the forefront of innovation in providing custom taste solutions for the food and beverage industry. For more than a century, we’ve partnered with food and beverage manufacturers and foodservice companies to create leading edge custom flavor systems and finished consumer product formulations.

About Wixon

Custom Taste Starts Here

Wixon Innovation

When you work with Wixon, you get a truly custom experience. We use a range of our flavors, seasonings and proprietary technology that all aim at delivering exceptional on-trend taste experiences. We keep your customer needs top-of-mind in the development process by providing expertise where you need it:

  • Global market knowledge of trending flavors and ingredients across foodservice and retail
  • Development skills in emerging ingredients and nutritional product trends
  • Label restriction specialization, including: Organic, Non-GMO, Project Verified, Gluten-Free, Kosher and more
Let's Get Started

Creating Better Taste

Our proprietary taste technologies provide clean label solutions to your biggest taste and nutrition challenges. We specialize in providing custom solutions to mask off-notes, enhance flavors or increase nutrition and functionality.

Wixon Flavor Technology

What We Flavor

Our flavor systems are exclusively designed for your application needs. We deliver expertise across the broad spectrum of all food and beverage categories. Learn about our custom taste solutions in the categories below.

Meat Alternatives




Recreational Products


Flavor Adventure!

September 15, 2020

Wixon's Corporate Chef explores the strategy behind targeting the adventurous consumer.

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What's New

Why Cuisine Brings Security and Comfort

Wixon's Corporate Chef Ryan Kukuruzovic explores the comfort food category and innovation opportunities for food and beverage.

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The Market for Mimicking Meat Post-COVID

Innovative flavor development will continue to rise as meat alternatives gain in popularity and likeness to meat protein.

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Bench Notes

Trend Watch 2021

February 16, 2021

Wixon’s R+D and innovation team share insights into the flavor trends they’re watching.

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