Your
Custom Taste Solutions Partner
Wixon Custom Taste 

Research + Development

Your product deserves the application expertise and creativity our R+D team employs with each unique project

R+D Innovation

Culinary Inspiration

Unlocking authentic taste is delivered with the culinary gold-standard support of our onsite corporate chef and commercial-grade culinary kitchen.

Culinary Services

Market + Trend Insights

Revealing consumer motivation and behavior behind a trend can release the market potential for your next breakthrough product.

Marketing Services

Custom Packaging

We provide a wide range of industrial bulk dry and liquid packaging options, along with rigid and flexible packaging for foodservice and consumer packaged goods.

Packaging Services

Global Sourcing

The integrity of your product is secured through the longevity of our trusted supplier relationships and our team’s careful vetting process for new partners.

Sourcing Services

Quality Assurance

Your product quality is Wixon’s top priority from ingredient sourcing to product development and manufacturing.

Quality Services

Creating Better Taste

Our proprietary taste technologies provide clean label solutions to your biggest taste and nutrition challenges. We specialize in providing custom solutions to mask off-notes, enhance flavors or increase nutrition and functionality.

Wixon Flavor Technology

Mag-nifique™

Solve taste challenges in your product development with natural modification solutions with Wixon's Mag-nifique™.

Explore Mag-nifique™

Wix-Fresh™

Unleash your protein potential with our Wix-Fresh™ flavor technology.

Explore Wix-Fresh™

What We Flavor

Our flavor systems are exclusively designed for your application needs. We deliver expertise across the broad spectrum of all food and beverage categories. Learn about our custom taste solutions in the categories below.

View All Applications

Meat + Poultry + Seafood

Snacks

Sauces + Dips + Dressings

Meals + Sides

Nutritional Products

Dairy
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Meat Alternatives

Beverages

Bakery

Confectionery

Recreational Products

Foodservice
Chef's Corner

Exploring Japanese Miso

October 25, 2021

Rich in proteins, vitamins, and minerals, miso is a prominent ingredient in traditional and modern Japanese cuisine and is gaining global interest.

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Chef's Corner

Ahhh, Truffles

Garlicky, earthy, pungent, musky and gamey – the truffle is a flavor experience like no other.

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Hot Topics

2022 Consumer + Flavor Trends

The first quarter of 2022 seems to have been a turning point. What trends can we expect to see as this year unfolds?

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Trending

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Bench Notes

So You Want to Reduce Sugar?

June 8, 2022

Of course, sugar is sweet – a clean, satisfying sweet – but we all know its role goes beyond sweetening in applications.

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Chef's Corner

Ahhh, Truffles

April 21, 2022

Garlicky, earthy, pungent, musky and gamey – the truffle is a flavor experience like no other.

Wixon Innovates

Next Level Favorites

April 12, 2022

Though consumers seek comfort in the familiar, they're also searching for some novelty. Offering traditional products with a twist appeal to this desire for newness.