Your
Custom Taste Solutions Partner

Creating Better Taste

Our proprietary taste technologies provide clean label solutions to your biggest taste and nutrition challenges. We specialize in providing custom solutions to mask off-notes, enhance flavors or increase nutrition and functionality.

Wixon Flavor Technology

What We Flavor

Our flavor systems are exclusively designed for your application needs. We deliver expertise across the broad spectrum of all food and beverage categories. Learn about our custom taste solutions in the categories below.

Meat Alternatives

Beverages

Bakery

Confectionery

Recreational Products

Foodservice

2025 Flavor Forecast

February 3, 2025

What flavor trends can we expect to see as this year unfolds? Here are three trends we see influencing product innovation in the months ahead.

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A Modern French Resurgence

New adaptations of classic French dishes, sauces, and flavors appeal to consumers who want something different, yet with some comforting familiarity.

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French Gastronomy – Part 1 – The OG Influencers

France boasts a deep and vibrant food culture that has extended far beyond its borders, influencing culinary traditions worldwide.

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Trending

Chef's Corner

Marionberry: A Love Letter to the Pacific Northwest’s Crown Jewel

September 29, 2025

The marionberry is more than just another berry, it’s a story in every bite.

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Hot Topics

Tastes That Tell Stories

September 24, 2025

Storytelling is a proven strategy that creates emotional resonance, builds brand loyalty and drives consumer connection—helping brands stand out in a crowded market.

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Storied Flavors

September 17, 2025

Favorite foods and cherished recipes have stories that connect and bring people together in meaningful ways.