Your
Custom Taste Solutions Partner
Wixon Custom Taste 

Research + Development

Your product deserves the application expertise and creativity our R+D team employs with each unique project

R+D Innovation

Culinary Inspiration

Unlocking authentic taste is delivered with the culinary gold-standard support of our onsite corporate chef and commercial-grade culinary kitchen.

Culinary Services

Market + Trend Insights

Revealing consumer motivation and behavior behind a trend can release the market potential for your next breakthrough product.

Marketing Services

Custom Packaging

We provide a wide range of industrial bulk dry and liquid packaging options, along with rigid and flexible packaging for foodservice and consumer packaged goods.

Packaging Services

Global Sourcing

The integrity of your product is secured through the longevity of our trusted supplier relationships and our team’s careful vetting process for new partners.

Sourcing Services

Quality Assurance

Your product quality is Wixon’s top priority from ingredient sourcing to product development and manufacturing.

Quality Services

Creating Better Taste

Our proprietary taste technologies provide clean label solutions to your biggest taste and nutrition challenges. We specialize in providing custom solutions to mask off-notes, enhance flavors or increase nutrition and functionality.

Wixon Flavor Technology

Mag-nifique™

Solve taste challenges in your product development with natural modification solutions with Wixon's Mag-nifique™.

Explore Mag-nifique™

Wix-Fresh™

Unleash your protein potential with our Wix-Fresh™ flavor technology.

Explore Wix-Fresh™

What We Flavor

Our flavor systems are exclusively designed for your application needs. We deliver expertise across the broad spectrum of all food and beverage categories. Learn about our custom taste solutions in the categories below.

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Meat + Poultry + Seafood

Snacks

Sauces + Dips + Dressings

Meals + Sides

Nutritional Products

Dairy
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Meat Alternatives

Beverages

Bakery

Confectionery

Recreational Products

Foodservice
Chef's Corner

Wonderfully Flavorful Wasakaka

October 13, 2022

A savory, garlicky green sauce that is a staple in Dominican cuisine.

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Chef's Corner

Ahhh, Truffles

Garlicky, earthy, pungent, musky and gamey – the truffle is a flavor experience like no other.

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Hot Topics

2022 Consumer + Flavor Trends

The first quarter of 2022 seems to have been a turning point. What trends can we expect to see as this year unfolds?

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Trending

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Chef's Corner

A Few of My Favorite Middle Eastern Flavors

May 3, 2023

Middle Eastern cuisine is notable for its copious use of aromatic flavoring ingredients.

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Hot Topics

Middle Eastern Cuisine

May 2, 2023

With so much diversity, Middle Eastern cuisine offers brands the opportunity to create exciting new flavor profiles that provide consumers a sense of adventure.