According to research, most consumers are NOT brand loyal to a meat or poultry brand. They perceive no difference in taste. Wix-Fresh makes the difference! All-natural Wix-Fresh is a line of flavor modifiers designed to enhance, mask and stabilize meat products’ natural color and flavor. Wix-Fresh makes meat products last longer, taste better, and increases appeal to the eye and the palate. - Available in liquid or powder form
- All Natural
- Provides for a clean label
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|  Function: Improves meat products’ natural flavor and color - Extends the shelf life of fresh, frozen, pre-cooked and further processed meats
- Masks off-notes in meat applications, including soy
- Preserves the flavor intensity of spice notes
- Reduces warmed-over flavor in meats that are pre-cooked, refrigerated, or frozen and then reheated prior to consumption
- Stabilizes the breading system in deep-fried applications by reducing the rancidity associated with frying oil while enhancing overall flavor
Product Specifications: - Available in liquid and dry form
- Is a natural flavor
- Allows for a clean product label
- Usage: 0.25% to 100lbs. of meat
 Function: Reduces off-notes associated with listeria growth inhibitors The USDA suggests the use of acetates, diacetates and lactates to help ensure meat safety. But the off-notes associated with these listeria growth inhibitors present flavor challenges. Wix-Fresh Mimic balances safety with taste. - Reduces off notes associated with Acetates, Lactates and diacetates
- Masks potassium chloride
- Potentiates natural savory notes
Product Specifications: - Available in liquid or dry form
- Labeled as a natural flavor, vegetable glycerin
- Usage: 0.1-3% in finished product
 Function: Masks off notes associated with listeria inhibitors with the benefit of an antioxidant - Masks potassium chloride
- Potentiates natural savory notes
- Inhibits oxidation
Product Specifications: - Available in liquid or dry form
- Labeled as a natural flavor
- Usage: 0.25% in finished product
 Function: Reduces metallic notes in imported meats - Masks iron, liver and metallic flavor notes associated with imported meat and some domestic cuts of meat
- Reduces the green, grassy notes in fresh whole muscle and ground beef
- Inhibits oxidation
Product Specifications: - Available in dry form
- Labeled as maltodextrin, flavor or maltodextrin, spice extractives
 Function: Promotes the inherent flavor integrity of the meat while providing an antioxidant benefit - Masks iron, liver and metallic flavor notes associated with imported meat and some domestic cuts of meat
- Potentiates savory notes
- Inhibits oxidation
Product Specifications: - Available in dry form
- Labeled: Salt, natural flavors, soybean oil (processing aid)
- Target 0.25% – 0.335% in finished product.
 Function: Rounds out and enhances the natural food flavors - Enhances savory notes
- Increases salt perception
- Potentiates flavor
- Provides synergy in complete meal systems to unite protein and other flavor components
Product Specifications: - Available in liquid or dry form
- Labeled as potassium chloride, natural flavor, or spice extractive
 Function: Naturally enhances shelf-life and water-binding - Promotes moisture retention
- No off flavors or visual distractions
- Even distribution within blend
- Enhances overall savory notes and reduces warmed over flavor
- An antioxidant that inhibits oxidation and extends shelf-life
Product Specifications: - Available in dry form
- Labeled: Isolated Oat Product, Natural Flavor, Carrier (customer specific)
- Usage: Up to 1.80% in finished product and can increase water usage up to 15%
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