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Baby Food
Babies want a nice smooth taste and parents want healthy! Wixon combines both by providing great flavor options and a line of natural flavor modifiers to mask bitterness, reduce sugar and sodium, and enhance taste.
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Wixon only allows top quality ingredients that must pass ASTA and FDA standards as well as Wixon’s own strict standards of quality.
- Natural and organic ingredients
(QAI Organic Certified)
- Basic in spices, seasonings, flavors and
seasoning blends
- Mag-nifique Natural Line of Flavor
Modifiers
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Baking
We have spent decades perfecting wholesome and appealing ingredients for the baked goods industry. As a full service dry ingredients manufacturer, we can develop a custom flavor or produce a finished mix packaged to your specifications. sampling.
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Cakes, doughnuts, muffins, pancakes, quick breads, and yeast bread are just a sampling.
- Baking flavors of every variety
- Ideation and product development
- Manufacturing and packaging
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Beverages: Alcoholic & Non-alcoholic
Our highly experienced, creative technical staff understands the different requirements of dry beverages mixes, carbonated, and spirited drinks. Whether the goal is a zesty lemonade, a full-bodied cappuccino, or a pomegranate martini, Wixon has the flavor expertise to deliver an outstanding product.
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Let our accomplished flavorists working in our modern, state-of-the-art laboratory handle the research and development for your next winning beverage innovation.
- Ideation and custom product development
- Flavor matching
- Extensive choices among fruit and spice flavors –
natural, organic, WONF, or liquor natural
- Concentrated natural or artificial flavors for
syrups
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Breakfast Cereal
With unique flavor profiles and healthier versions, the breakfast cereal aisle is becoming packed with choices for the consumer. Wixon can help you stay up-to-date on consumer trends and translate those trends into new cereal innovations. From new flavors, to reduced sugar to masking off notes associated with whole grain, we have the expertise to tackle any challenge.
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- Product ideation and development or
matching
- Complete line of flavors – sweet and spicy
- Mag-nifique Natural Line of Flavor Modifiers
to reduce sugar and sodium and mask
off-notes
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Canning/Preserving
Dry mixes are our specialty and we’ll partner with you to meet your product specifications. With Wixon’s customized flavors, seasonings, reduced sodium, reduced sugar products, and natural and organic ingredients, your preserves never tasted so good!
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- Ideation and product development
- Customized flavor and seasoning
development or pick from our expansive list
- Mag-nifique Natural Line of Flavor Modifiers
to reduce sugar and sodium and mask
off-notes
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Confectionary
Wixon offers thousands of distinctive flavors to enhance candies and other confectionary creations.
From new to existing applications, our skilled flavorists and application technologists bring out the best taste.
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- Ideation and product development
- Flavor matching
- Liquid and dry forms – artificial, natural,
organic, and natural WONF flavors
- Redi-Flow™ Licorice Extract – specially
formulated into small uniformed pellets
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Dairy
Wixon has an extensive library of natural and WONF flavors to accommodate a wide variety of dairy product formulations. Our highly experienced, creative technical staff of flavor chemists, food scientists, and chefs can create a customized flavor or seasoning blend to achieve a unique profile.
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- Natural and artificial flavors for dairy
beverages
- Natural or artificial flavors for ice cream,
custard, cream cheese and yogurt
- Savory or sweet flavors and/or seasonings
for dairy dips and cheese
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Desserts & Ice Cream
Healthy desserts taste better and naughty desserts so much “Better for You” with Wixon’s low fat, low sugar, and low sodium line of flavor modifiers. Our creative team of flavorists, food scientists and chefs help ideate and develop new dessert and ice cream innovations for you – including gourmet and high end products.
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- Up-to-date marketing trends
- Product ideation and development/matching
- Artificial, natural, organic, and natural WONF
flavors
- Mag-nifique Natural Line of Flavor Modifiers
to reduce sugar, fat, and sodium.
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Dips & Spreads
A Wixon specialty! With a list of almost 100 classic and trendy dry dips and spreads, we are constantly adding new ideas to this category. Our library includes more than 7,000 sweet and savory flavor profiles to choose from. We can also customize a flavor that meets your product specifications.
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Our talented staff of flavor chemists, food technologists and chefs collaborate on innovations to assure that each new product will exceed expectations.
- Ideation and product development
- Flavor matching
- Manufacturing & packaging (dry mixes)
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Fruits and Vegetables
Are you trying to leverage interesting flavor profiles and companion sauces to drive consumer interest to your fruit or vegetable product? We can help provide a solution with our on-trend flavors and seasonings.
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- Ideation and product development
- Flavor matching
- Library of more than 7,000 flavors/
seasoning blends
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Meals &“Center of the Plate”
The “center of the plate” is the most important aspect of a meal. Wixon has a highly experienced technical staff that will wow you with just the right seasoning for any meal. Our meat scientists can create a seasoning for a rub, marinade or breading for meat, poultry or seafood. And with our proprietary flavor modifiers, our food technologists can take a meal and make it heart healthy or diet friendly.
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- Up-to-date marketing trend information
- Ideation and product development
- Mag-nifique and Wix-Fresh (for meat)
Natural Line of Flavor Modifiers to help
with flavor issues
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Pizza
According to Mintel, in the last year 230 new pizzas were introduced into the U.S. at retail. Innovation is the key to success in this category and Wixon provides on-trend marketing information, seasoning and flavor expertise, and meat and protein technology.
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We have a full team of technical experts who specialize in dough, sauce, cheese, seasonings, and meat toppings. Our meat scientists can identify on-trend seasonings for the meat topping and use Wix-Fresh flavor modifiers to reduce sodium and extend shelf-life.
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Protein
Wixon’s expertise in protein goes back more than 100 years, begun in 1907 by the company’s founder, Charles Wixon, as he prepared spices by night and delivered them by day to Chicago sausage makers.
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Today, Wixon is the industry leader in protein flavor with customized seasoning blends, wet and dry flavor systems for fresh and pre-cooked beef, pork, poultry, and fish and an entire library of flavor technologies that target flavor issues and shelf-life extension.
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Salad Dressings
The salad dressing industry is a billion dollar industry and its growth is due to innovation.
Our experienced food technologists and chefs can develop a salad dressing flavor that is on-trend and cost effective. Spices, flavors, and seasoning blends are core areas of expertise for Wixon. From start to finish, Wixon can help with your next salad dressing creation.
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- Ideation and product development
- Basic in spices, seasonings, and flavors
- Mag-nifique Natural Line of Flavor Modifiers
for reduced sodium, reduced sugar, and
other flavor issues
- Packaging and manufacturing
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Sauces
From meat to vegetables to desserts, Wixon is known for it’s signature sauces! Rich taste and robust flavor are typical of the meat and vegetable enhancing products created at Wixon.
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We also produce a full line of dairy and dessert sauces available for new or existing products. We can ideate new sauce product ideas or match one that you like. Dry mixes or liquid product, Wixon can deliver a sauce that exceeds your expectations!
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Seasonings
From salads to seafood, pasta, and soup bases, Wixon has an almost endless variety of seasoning blends for both foods and beverages. We offer dry blends for batters, breading, gravies, and dairy items as well as mulling spices and coffee flavors.
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Our food technologists and applications specialists create distinctive seasoning blends for new offerings or improve the profile of an existing product.
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Snack Foods
The snack category is fast becoming the playground for flavor innovation. As a premier ingredients manufacturer, Wixon offers a complete line of flavors, spices, and blended seasonings – every sweet or savory component necessary to create a distinctive snack food. Used in combination, flavors and seasonings result in topical coatings unrivaled in taste appeal, the most
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Wixon can make snacks “Better for You” too by reducing sodium, sugar, and fat with our line of Mag-nifique flavor modifiers and KCLean Salt.
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Soups
Healthy soups are a trend that is here to stay and Wixon makes them great tasting and “Better for You.” From concept to consumption or anywhere in between, Wixon partners with you to make your products tasty with on-trend flavors and hearty ingredients.
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- Dry mixes our specialty
- Up-to-date marketing information
- Product ideation and development
- Manufacturing and packaging capabilities
- Mag-nifique Natural Line of Flavor Modifiers
to reduce sugar, fat, and sodium and mask
undesirable flavors
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