Making Healthy Taste Great.

Wixon is changing the conversation when it comes to health and wellness foods. We’re introducing the Impact! Program featuring Mag-nifique flavor modifiers that enables you to create healthier foods and beverages that taste great for all ages.

  • Keep the salty taste with less sodium
  • Maintain the sweet while minimizing sugar
  • Create a creamy perception in low-fat foods
  • And so much more

Flavor Modifiers for all Stages of Life.

Children's Nutrition

Childhood obesity rates are on the rise, hence the demand for greater nutrition in food products for children. Wixon’s complete line of Children’s Nutrition flavor modifiers helps create healthier, better tasting foods and beverages.

Common Applications:
Low-sugar cereal • Reduced salt beverages
Better tasting whole-grain snacks

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Sports Fitness

For consumers who are improving their lives through exercise and healthier food choices, Wixon offers a line of Sports Fitness flavor modifiers that improve the taste of healthy foods and beverages.

Common Applications:
Low-calorie desserts • Low-glycemic products
High-protein drinks, energy bars

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Weight Management

Wixon’s line of Weight Management flavor modifiers helps you give consumers more options for healthy food choices. Our products will enhance your product’s satiety and help consumers achieve health goals.

Common Applications:
Low-calorie beverages
Low-sodium meats and snacks

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Baby Boomers

Aging consumers are in search of foods and beverages that satisfy their taste buds and maintain health. Wixon’s line of flavor modifiers geared toward Baby Boomers helps you meet that need.

Common Applications:
Low-sodium prepared meals • Coffee without bitterness • Low-sugar desserts and treats

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Flavor Modifying Solutions

Sweet Solutions

  • Enhance sweet perception
  • Reduce calories
  • Create creamy perception for low-fat products

Sour Solutions

  • Reduce sour perception without affecting pH

Salty Solutions

  • Reduce salt perception
  • Minimize metallic taste
  • Enhance savory flavors

Bitter Solutions

  • Reduce bitter aftertaste
  • Minimize astringent perception


  • Reduce metallic/chalky aftertaste
  • Mask off notes
  • Prevent “fishy” taste

Herbs & Botanicals

  • Reduce green grassy/grainy hay-like notes