"Green" is Everywhere - Research indicates that 70% of consumers are motivated to buy products that are better for the environment, but only 40% are willing to pay more for those products. Manufacturers are trying to capture this motivation and translate it to dollar sales. (Source: 2009 American Grocery Shopper Study)

The Economy and the impact to Foodservice - Restaurants are going to have to re-invent themselves as consumers trade down and out of restaurants.

54% of restaurant users said changes in the economy have led them to cut down on how much they spend at restaurants.

• 70% said they eat at the same restaurant when they eat out.
• 30% said they eat at a different restaurant. (source: Mintel 10/2008)

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