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Newsletter 2009 April SHARE WITH COLLEAGUE
Understanding flavor trends is important!

Consumers have choices in brand selection . . . Offering innovative flavors can drive new users and increase existing users for a brand. Wixon spends a significant amount of time understanding what is hot now, and what is on the horizon. Below are Wixon's 2009 Flavor Predictions:
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Ethnic Flavor . . . And make it authentic!
Consumers want tastes from their travels abroad or as seen on TV. . . And they want it to be authentic - real . . . Not just Italian, but Tuscan or Venetian.

Flavor Fusion . . . Ethnic & Beyond - #1 trend in 2008 for chefs!
Many chefs are fusing different flavors together to create new and exciting dishes. This is especially seen with varying ethnic cuisines.

Super Fruits . . . From Asia to South America
Super Fruits will continue in popularity as they provide many health benefits to the consumer.
Emerging Flavor Trends:

Lifestyle Flavors . . .Segmentation!

Flavors based on who you are and what you do. Margarita flavored chips for the party girl ( by Beer Chips), 418 Energy Shots for golfers (Berry Flavored w/ Functional Benefits), Intoxi-tator Chips (Designated Driver Bloody Mary) See more>

Mood Flavors . . . Relaxing to Happy!
  • Flavors that can impact your mood. Lavender - Relaxing. Chamomile to soothe.

  • The number of products with Lavender has almost doubled in the last 2 years.
Fast Facts About
Food service:
Technomic has announced that 2009 will be the worst year for Foodservice since 1972 when they began tracking the industry.
52% of US grocery shoppers said they plan to eat at home more often than last year. Learn more>
 
Wixon Calendar -
Where you can find us!
April

4/26-4/29
ASTA Convention (Tucson, AZ)

May

5/5
Great Lakes IFT (Battle Creek, MI)

5/5
N. California IFT (Pleasanton, CA)

5/20
Northeast IFT (Worcester, MA)

5/31-6/2
Direct Selling Association Tradeshow

June

6/7-6/9
National IFT (Anaheim, CA)

See more events>