Wixon Newsletter

Monday, June 8, 2009 Aboard the USS WIXON Anaheim, California During IFT	Cruising. Beautiful Newport Bay Tasting. Brunch menu designed by Wixon's Corporate chef, Jud McLester Learning. The latest in flavor trends and flavor technology presented by world-renowned expert of Taste Modifiers, Mariano Gascon, certified flavor chemist and Wixon Vice President of Research and Development
Boarding pass RSVP: Don't wait! Space is limited. Contact us at: RSVPwixon@wixon.com or (414)-978-6267

Wixon Inc. has introduced 12 new flavors designed for consumers seeking food to connect with their mood.

"Our research indicates that as consumers get more adventurous in their tasting experiences, they also want flavors that recall a certain experience or trigger an emotion," says Wixon Flavor Chemist Mindy Edwards.

2009 is going to be an interesting year in the Food & Beverage Industry! There are definitely some key trends that we will see in 2009.

Stevia - An all-natural Sweetener that has been approved by FDA. Look out sugar!
Healthy Lifestyle! - Dieting is out and Healthy Living is in!

The FDA recently has decided that colors derived from cochineal extract and carmine will now have to be labeled on food and cosmetics by the common names to alert those consumers that may have allergy concerns about these insect-derived substances. This highlights the fact that many consumers want to know what is in their food and where it is coming from.

Understanding flavor trends is important!

Consumers have choices in brand selection . . . Offering innovative flavors can drive new users and increase existing users for a brand. Wixon spends a significant amount of time understanding what is hot now, and what is on the horizon. Below are Wixon's 2009 Flavor Predictions

	Fast Facts About Food service:
	Technomic has announced that 2009 will be the worst year for Foodservice since 1972 when they began tracking the industry.
	52% of US grocery shoppers said they plan to eat at home more often than last year. Learn more>

	Wixon Calendar - Where you can find us! April 4/26-4/29 ASTA Convention (Tucson, AZ) May 5/5 Great Lakes IFT (Battle Creek, MI) 5/5 N. California IFT (Pleasanton, CA) 5/20 Northeast IFT (Worcester, MA) 5/31-6/2 Direct Selling Association Tradeshow June 6/7-6/9 National IFT (Anaheim, CA) See more events>