Low sodium products generate BIG sales

Drivers of Sodium Concerns:

• Consumers intake at least 2x the amount of sodium needed each day.
• Too much salt can lead to heart disease, stroke, and may result in death.
• The American Medical Association (AMA) states that the number of deaths from salt is equivalent to ". . . a jumbo jet with more than 400 passengers crashing every day of the year, year after year." (AMA, 11/2007)
• Reducing salt in the American diet by 50% over the next ten years can save 150,000 lives each year. (AMA, 2007)

Regulatory/Medical Update:

• On Nov. 29, 2007, the FDA held a hearing to examine salt reduction and its current position on salt.
• The AMA recommended the following:
• Revoke the "generally recognized as safe" (GRAS) status of salt and develop regulatory measures to limit sodium in processed foods and restaurants.
• FDA & manufacturers to work toward a minimum of 50% reduction in the amount of sodium in processed foods, fast-food, and restaurant meals over the next ten years.
• FDA to improve sodium labeling and develop label warnings for foods high in sodium.
• In March 2009, the CDC stated that according to a new study, "Americans consume too much salt. Most Americans need to cut sodium intake by 50%."

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