Pack-In Mixes Key to Product Partnering

Partnering Wixon bread mixes as pack-ins with bread machines has been amazingly successful. Manufacturers report that customers appreciate the added value. In recent years, spin-off mixes for bread machines have included Wixon's sweet dough for coffee cakes and sweet rolls, a hearty pizza dough, and a swiftly-growing line of both dessert and savory quick breads.

Wixon has since pioneered many pack-in arrangements with manufacturers of other appliances to earn customer acceptance. Such value-added products include:

pancake and waffle mixes for griddles and waffle irons,

soup mixes and pot roast / stew seasonings for crock pots,

stir fry, teriyaki, and sweet/sour sauces for electric woks,

barbeque sauce mixes, smoke flavorings, steak seasonings, and rib rubs for indoor or outdoor grills,

microwave meals and flavored popcorns for microwave ovens,

coffee flavors and flavored nondairy creamers for coffee/espresso makers,

cookie dough and sweet potato pie mixes for bakeware,

sauces, Sloppy Joe Mix, Cajun and fajita seasonings for electric skillets, and

batters, breadings, and toppings for French fries and homemade chips for deep fryers.

Whatever the appliance - blenders, salad shooters, toaster ovens, pizza makers, or food processors, Wixon's food technologists can create custom products as pack-ins to distinguish appliances from those of competitors and keep consumers heading back for more! Stressed Wixon President Pete Gottsacker, "We produce all of our own food flavors and chemicals, plus the custom-blended seasonings, so we control supply and the consistent quality of our ingredients - no shortages, no alterations in taste, texture, or intensity. In this aspect of the industry, excellent results every time is crucial!"